Herman Miller unveils first rebrand in over two decades
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More
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Dezeen's top 10 rebrands and logo redesigns of 2023
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More
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Pentagram creates "inherently eclectic" visual identity for Reddit
Design studio Pentagram has rebranded social media platform Reddit, including rendering the brand's alien mascot, Snoo, in 3D. More
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Manual creates branding for Eames Institute of Infinite Curiosity with "dynamic configurations"
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred around a shape-shifting, "curious" lowercase "e". More
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Playful Jell-O rebrand captures jelly's "jiggly goodness"
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More
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Layer rebrands dog supply company using colours visible to canines
Canadian dog brand Earth Rated has received a holistic overhaul from design agency Layer, encompassing new canine-friendly branding and a range of toys designed for more "stimulating, long-lasting and enjoyable play". More
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Siegel+Gale creates "authentic" branding for US Army
American agency Siegel+Gale has updated the logo and branding of the United States Army for the first time in more than 20 years. More
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Pentagram designs cannabis branding to advocate for "communities deeply harmed by the war on drugs"
Design studio Pentagram has created branding that references the injustice of America's war on drugs for Ben's Best Blnz cannabis company, which was launched by Ben & Jerry's co-founder Ben Cohen. More
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Dezeen Agenda
Dezeen Agenda
Dezeen Agenda features Pepsi's 125th anniversary rebrand
The latest edition of our weekly Dezeen Agenda newsletter features the unveiling of Pepsi's new logo – its first rebrand in 14 years. Subscribe to Dezeen Agenda now. More
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Fanta rebrands with "truly playful" global identity
Coca-Cola's design team and creative agency Jones Knowles Ritchie have overhauled drink brand Fanta's logo to give it a unified global identity based on fun. More
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Pepsi unveils "unapologetic" logo focused on brand's heritage
Drinks brand Pepsi has unveiled its first rebrand in 14 years with an updated logo that draws on its 1990s branding and uses black wording to draw attention to Pepsi Zero Sugar. More
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New York City unveils controversial revamp of "I ♥ NY" logo
The City of New York has released an updated version of its unofficial emblem – Milton Glaser's iconic "I ♥ NY" logo – as part of a citywide campaign to "inspire optimism and civic action" post-pandemic. More
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Nokia unveils angular logo as part of its first rebrand in 45 years
In a move to present itself as a technology brand encompassing more than just mobile devices, Nokia has rebranded and refreshed its logo with a simplified and angular design. More
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7UP rebrands with fresh look that is "all about being uplifting"
Beverage company PepsiCo has unveiled new branding for soft drink 7Up, which aims to reinforce the uplifting nature of the brand. More
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Jony Ive designs coronation emblem with "gentle modesty" for King Charles III
Buckingham Palace has recruited former Apple designer Jony Ive to create the logo for the coronation of King Charles III, depicting a crown formed from the national flowers of the United Kingdom's four nations. More
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Burberry unveils "archive-inspired" charging knight logo
British heritage brand Burberry has unveiled a logo that uses an equestrian knight motif that was created for the brand over 100 years ago along with a serif typeface. More
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National Portrait Gallery unveils logo based on 19th-century sketch
Illustrator Peter Horridge has created a logo for the National Portrait Gallery in London based on a sketch by the gallery's first director. More
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Dezeen's top 10 rebrands and logo redesigns of 2022
From German car manufacturer Audi adopting a flat logo to the unveiling of King Charles III's royal monogram, Dezeen selects 10 rebrands from the year as part of our review of 2022. More
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Audi rebrands with "significantly more modern" flat logo
German auto manufacturer Audi has unveiled a flat, simplified version of its distinctive four-ringed logo, making it the latest in a line of car brands to simplify their logos. More
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Thonik updates Dutch Design Week's graphic identity for 20th anniversary
Amsterdam studio Thonik took cues from the typography of graphic design legend Wim Crouwel to create a fresh identity for Dutch Design Week, marking two decades since the inception of northern Europe's largest design festival in Eindhoven. More
